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Friday, October 29


No Comment: Rethinking Online Commenting

With so much negativity and spam in comment sections, how are newsrooms tweaking their engagement policies? Should people be made to give their real names? Should discussions be moderated? How do we elevate the discussion without stifling it? What are we gaining with comment sections, Facebook and other platforms? Led by NPR’s ombudsman, this lively debate will help you navigate these tectonic shifts in the conversation around news.

#ONA10 #nocomment

Friday October 29, 2010 10:15am - 11:15am
Grand Ballroom South


From Earthquakes to Coups: Tools for Crisis Reporting

Citizen, niche and traditional media are using social media and other tools to collaborate on covering international conflicts and disasters. This has made reporting from global hot spots more effective than ever. Learn what these panelists from around the world find work best.

#ONA10 #crisis

Friday October 29, 2010 11:30am - 12:30pm
Grand Ballroom South


Social Media Storytelling

These days the hip new job is social media editor. Learn how those in the hot seat use social media to break news, expand the brand, AND tunnel through pay walls. Insiders reveal how to balance competing strategic goals -- successfully.

#ONA10 #socialj

Friday October 29, 2010 2:15pm - 3:15pm
Grand Ballroom South


What's Next for Traffic and Search?

New paid-content strategies and traffic-based compensation for writers have put a renewed focus on understanding audience patterns. This session will go beyond counting page views and keywords to discuss how engagement can be more directly measured across the Web, mobile devices and social media platforms and also review best practices to increase traffic.

#ONA10 #traffic

Friday October 29, 2010 3:30pm - 4:30pm
Grand Ballroom South
Saturday, October 30


Turning Bits into Bucks

Learn how journalists have found success as entrepreneurs, from startup software companies to local bloggers, using innovation to power new business models for news.

#ONA10 #bitsbucks

Saturday October 30, 2010 10:15am - 11:15am
Grand Ballroom South


Android, iPad and Beyond

The web is increasingly moving from the desktop to the palm of your hand. Learn the best practices for creating content for mobile and touch devices.

#ONA10 #mobile

Saturday October 30, 2010 11:30am - 12:30pm
Grand Ballroom South


You Invent It, They Fund It 2010: Lunch with Knight News Challenge Winners

Interested in finding out how to apply for this year’s $5 million Knight News Challenge? Join Knight Foundation’s Jose Zamora and past winners as they demonstrate the innovations designed to bring news and information to communities in new ways.

#ONA10 #knclunch

Saturday October 30, 2010 12:45pm - 1:45pm
Grand Ballroom


The Onion: Explaining Over 250 Years of News Dominance

From the invention of advertorial content to the development of television news, find out how America's Finest News Source has managed to stay ahead of the competition for the past several hundred years and continues to lead the way with over 4 million social media connections and top ranking mobile applications.

#ONA10 #onion

Saturday October 30, 2010 3:15pm - 4:15pm
Grand Ballroom South